“Are hashtags on Instagram still a thing?” is one of the most often asked topics in the Instagram world. Let me tell you the latest information on what’s going on with the ‘Gram algorithm and if they’re still relevant to Instagram marketing today (as I write this it is February 2023).
Over the past months, I’ve had a lot of queries concerning hashtags. Some of you are still perplexed about how they function, while others are just pretending they don’t exist because it feels more comfortable!
Knowing how to discover new hashtags for your Instagram posts, and then how to apply those hashtags, is STILL essential if you want to use Instagram to grow your tribe, gain loyal followers, and increase your traffic. The proper method to hashtags on Instagram is to combine your hashtags in a manner that assists Instagram in organizing the content you’re sharing. That is, only include words that are pertinent to the topic!
What else should you know? That’s what we’re going to talk about today – let’s dive in!
What exactly will we discuss today? 🕵🏻
Absolutely. Why? Using hashtags is still essential if you want to get your content seen. Instagram hashtags are one of the most effective ways (yup, probably the most important way) that the platform knows what your post is about. If Instagram doesn’t know that your post is about outfit ideas for tall women, it’s not going to know to show it when someone searches for outfit inspiration for tall women.
You get the point.
Does Using Hashtags Get You More Likes in 2023?
If you’re already famous, or you’re a Netflix document cast, then sure – you probably don’t need them.
But… When you understand how to add hashtags to your content, a single post with the right hashtags may generate thousands of views, allowing you to grow your audience, increase ad and affiliate marketing income, and sell more products or services you’re offering.
What would you give up on that? I strongly believe knowing how to use hashtags on Instagram and how to do hashtag research is extremely critical.
How Do You Get Noticed on Instagram in 2023?
It’s simple: if you want to appear in front of your target audience, you need to use the language and hashtags they’re looking for.
For example, if I’m making a post on “great things to do in Paris, France,” some hashtags that my target audience may use to achieve those kinds of results are:
#traveltoparis
#paristrip
#whattodoinparis
#parismemories
How did I come upon those hashtags? Those are simply educated guesses based on what I would enter into an Instagram search if I was looking for suggestions on what to do in the city of love – Paris.
But there are more tangible techniques to locate effective hashtags, and I strongly advise against guessing, of course!
The most effective approach to uncover great Instagram hashtags is to have access to IQ Hashtags Tool, which has thousands of Instagram hashtags across hundreds of niches (updated daily). It’s like the tool handles the hashtag research for you – which is great, because LET ME TELL YOU, it’s saved me 10000 hours, which I would spend on hashtag research otherwise.
Protip: It is NOT recommended that you reuse the same hashtags over and over again. There’s little point in doing so since you’ll be targeting the same people again and over, limiting your own reach. By including new hashtags in each of your post’s captions, you can guarantee that most people notice them.
To wrap it up, Instagram hashtags are critical for having your content viewed on the platform (which leads to traffic which leads to more $). You should include hashtags in every new post, now that you know how to use them on the Gram!
How do you do your hashtag research? Tell me in the comments!