A question I hear more and more often with every week is: how crucial it is to include hashtags when posting Instagram Reels? The answer is… Extremely crucial. If you know anything about Instagram, you know for sure that Instagram hashtags (sometimes known as “Instagram SEO”) are shockingly important. Hashtags are how Instagram knows who to display your content to!
However, there is a good and wrong method to curate your Reels hashtags.
Instagram is a visual social medium, a platform for searching and discovering new inspiring things. Grammers are looking for ideas, dreams, plans, goals, recipes, good laughter, and unusual perspectives. They type in certain phrases in order to find content they’re looking for.
We need to ensure that your content includes those phrases so that people can find you in a sea of Reels! Sounds complicated? Don’t be bothered. In today’s guide, you will learn all there is to know about Instagram Reels hashtags.
What exactly will we discuss today? 🕵🏻
Sure they do. It’s a method of ensuring that the correct people (your target audience users) discover your videos. That is how you attract your potential followers to join your tribe.
Real life example? Assume you have an extremely narrow niche and want to target a certain persona.
You want to ensure that a woman, your perfect follower, is in her early thirties, is single, with at least one child – because you create guides on how to be a single parent. You would use precise hashtags to assist your perfect follower in finding the Reels you know would provide her with the skills she needs to cope better in her daily life.
I’d like to particularly target those who are interested in Instagram management, social media marketing and entrepreneurship. Naturally, every Reel I post should incorporate those hashtags.
So yes, another reason to use hashtags when posting your Reels is to assist Instagram’s algorithm in categorizing your material and sharing it with individuals who may not follow you already but are interested in your niche.
They do – the same way they work for regular posts.
You should use hashtags so that more users may discover and interact with your Reels through the Reels Explore Section. Hashtags are an organic method to boost the reach of your videos, as well as a wonderful way to attract like-minded individuals (enjoying similar Reels) with whom you may interact with.
30. Do I think my method works? As far as I (and my clients) have experienced: yes.
Instagram allows us up to 30 hashtags for every Reel, and we should take full advantage of it.
There’s no logical reason to use less hashtags on Reels than on regular posts, because one thing we know for sure: if Instagram wouldn’t like us to use 30 hashtags on Reels, they would have said something about it, or even changed the feature.
Do hashtags work on Instagram Reels?
You should always be following the best practices that are working at the moment. And right now, everything about Instagram is based heavily on hashtags. Hashtags boost your reach, and this is especially important to note if you’re collaborating with brands and other businesses.
Using an effective hashtag strategy is one of the easiest ways to grow your account and increase your chances of going viral. You can get the attention of thousands of potential followers that would never normally see your Reels! Using consciously picked hashtags is what regularly gets me an extra 200-5 000 views on my Reels.
How many hashtags should I use on Instagram video?
This is my favorite part! Finding the best hashtags to use on your Reels to boost their visibility.
Step 1: scribble down as many keywords as you can describing what you do, your content bucket subjects, and the services you provide. Make your list now, it’s time for a little brainstorm!
IQ Hashtags is a very useful tool (particularly if you want to copy-paste Instagram hashtags and find new ones within seconds).
It suggests hashtags based on your niche and your main “keywords”. Here’s an example of the kind of hashtag results you’ll get:
Pro tip: You should always ensure that your content relates to the hashtag you wish to use! I’ve been astonished a couple times when I clicked on a hashtag and saw the material underneath the particular hashtag.
To Wrap-Up!
I’ll be the first to say that I have a complex love-hate relationship with Instagram. But if there’s one thing I can always depend on to be there for me and assist me in growing my account and getting more views on my Reels, it’s the magical number of 30 hashtags that I’m allowed to use.
Yes, I believe in using ALL 30 hashtag possibilities inside a post and varying a few hashtags here and there depending on the topic of my post! BUT, keep in mind that quality matters here, so if you don’t have 30 solid hashtags to use, use fewer (or research new ones with the tool I use). There is no such thing as right or wrong!