Do you know that your stories can live last longer than 24 hours?
Well, they can!
And you can use them to introduce your business, you or share other important details about your brand.
So, let be honest and ask yourself:
What is the purpose of your activity on stories?
Who do you want to reach?
What effect does this have?
Do you publish a guide, trivia, tips in your Insta Stories?
Maybe you can use the published content to create a highlighted story, thanks to which people who reach your profile after some time (24 hours) will be able to continue using it?
An example of such use of featured relations is the @marketingbymonrae profile.
Thanks to the highlighted stories, you can not only build an expert brand and segregate data, but also determine relevant content.
Do you run a brand profile?
Maybe this is a place for content regarding your price list, promotion, travel or company life?
What else can you tell on Instagram Stories?
Take advantage of the opportunities offered by the platform and add location and hashtags to your story to increase their reach and to reach new recipients.
You will be able to read more about choosing hashtags and adding locations in the next articles about hashtags and locations.
Summary
Use all the available options to give your recipients as much content as possible.
Featured stories allow your content to live longer.
Thanks to this, you can be sure that people who visit your profile in the future will be able to get to know the content that is important to you and your brand.
Read the previous article: Instagram profile picture – tips for choosing the best profile picture on Instagram | #4 Instagram Audit
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