How can you actually grow your Instagram and isn’t 2022 way too late for it? Spoiler alert: you can do it more effectively and consciously than ever. AND NO, IT ISN’T TOO LATE.
We don’t say it isn’t a challenge. Of course, it is. But with a conscious strategy, it’s absolutely doable. And from personal and business client work we can tell you, it’s more than worth it.
The time is more than suitable and it’s by your side.
We know some of the questions that can pop up in your head right away: how can I deal with the fear I’m late in the game? Is it even worth starting an account at this point? Isn’t 2022 the worst year to do it? Is the Instagram bubble about to burst? Are my profile stats ok? Am I expanding too slow?
So, to answer your questions – it is worthwhile to start using Instagram in 2022. No, you aren’t late in the game, your stats can be great, no you aren’t moving too slow.
Okay, but how do we know? Why do we think so?
We’ve been developing many Instagrams account for over 7 years, yet if we chose to start today, we feel like it would be a really beneficial moment.
Let’s jump to the essential things – three arguments WHY it is so.
1. Your content can be outstanding
Easier than ever and without serious investments – there is a variety of software that will help you achieve a professional look. From mobile apps to video editing programs like DaVinci Resolve to plugins that will make your work faster. Your toolkit is getting more and more flexible and advanced thanks to the fast-growing video editing market.
Plus, there are so many options when it comes to equipment, too. In the beginning, all you need is your phone.
Instagram is focused on storytelling. People love stories.
Photos and videos are the most engaging content on the Web, with visual posts producing 650% higher engagement than text-only posts. Just like that Instagram has become a great platform to show off your work. And, with good quality content, you’ll make people coming back for more.
But what exactly is good content?
Building credibility and gaining trust leads the way.
With IGTV, stories, and in-feed video taking off and improving all-round engagement, it’s easy to see why creators and brands are moving to a video-first approach.
It still has got plenty of room to grow.
2. There are more opportunities than ever
Motivation can play a significant role in keeping your content consistent.
And what can drive you more than warm feedback or credit from your audience and brands which follow you?
You don’t have to wait till you have a huge account to meet unexpected opportunities.
In 2022 brands favor partnerships with micro-influencers more than ever.
Many brands admit that Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly.
We’re noticing brands and businesses investing a significant fraction of their budgets to influencer marketing — simply because, when done right, it just works! And micro-influencers often have much higher engagement and closer relation with the audience. And it’s fruitful.
3. There are a lot of resources to learn from
There are a lot of interesting materials that can help you grow and move in the right direction. You can gain access to courses, ebooks, podcasts, and many more.
The ultimate goal is keeping your engagement rate as high as possible and getting reach from the explore section and hashtags. And when it comes to hashtags, they are the best way of getting your content out there. Just make sure you use relevant hashtags that your target audience is actually searching for.
How to do it? Oh well, luckily you have us. In the upcoming blog posts, we’ll be talking a lot about these. We’ll discuss many case studies and strategies that would work in 2022. You’ll get familiar with many industry secrets, that we’ve personally utilized. We’ll be covering many more topics regarding content creation and your presence on social media.
In the end, you’ll be armed with ready to implement steps to improve your Instagram skills.
Stay tuned!
