Loyal Instagram followers are relatively hard to find, but wise is the creator who values them once they are discovered. Loyal followers are your gems. But the thing is… Loyal followers are more likely to remain faithful to a creator if they feel they can easily reach out to them. If they feel they know the value of your content. That’s exactly what we’re going to discuss today. We’re going to talk about the importance of an elevator pitch and uncover how you can use it to grow your Instagram the smart way. To begin, begin!
Do you know what an elevator pitch is?
Before discussing how to create a good one, first, let’s talk about what one is!
It won’t surprise you – it’s a term coined in the marketing (and PR) world.
An elevator pitch (aka positioning statement or elevator speech) is a highly concise statement that shares who you are, what you do, industries/niches you serve, and how you add value and contribute. It’s just a short, 15-30 second explanation of who you are and what you do! Yup, it sounds complicated, but it’s that simple.
Why is it also so important for us, Instagram enthusiasts, content creators, entrepreneurs and brand owners?
Having a written (even if it’s in your phone notes!) elevator pitch can provide you with a well-thought-out narrative thread at the back of mind for you to use when the opportunity presents itself. You need to have this statement in your subconscious mind so that when you share it, you do it with CONFIDENCE.
This simple ‘task’ also gives us a moment to reflect how to give utter to our mission and our Instagram activities. We all have a hard time describing ourselves to others – but let’s face the truth, in business, it’s inevitable. Providing a real-world example is the best way to stand out and leave a lasting impression when describing yourself and your mission. By using your elevator pitch, you can do it effectively and without using too many unnecessary words. Using yourself is power. Knowing how you serve your audience is a superpower as well. Let’s do this!
How to create your Instagram elevator pitch?
Use this simple formula to make the process easier:
These are the most critical questions you must ask yourself: Who are you helping your customer become? Who are you helping, and what problem-solving are you doing for them? These answers make a great elevator pitch.
PS. Do you have your elevator pitch ready? Could you describe your Instagram mission in 15-30 seconds?
