A little spoiler: read this blog post if you want to stand out and get tons of saves. We constantly get asked: what’s your favorite post format? What type of content should I focus on producing? And while – as you probably already know (and if not, we’re preparing a comprehensive article on that topic!) Instagram is highly capitalizing on video content, it doesn’t mean other post formats can’t work in your favor. Well, they CAN exceptionally well. Don’t forget, your monthly content schedule should consist of a mix of different forms – and it’s highly beneficial to focus on the most engaging ones. That’s why today we’ll discuss the practical functionality of Instagram carousels – as according to Hootsuite research, carousels provide on average a 1,4x higher reach and three times more engagement than regular posts.
Most probably, you already know we’re huge fans of carousels as well – let us tell you how it happened and why you should see them as one of your favorite post formats. Let’s begin, shall we?
What exactly is an Instagram carousel post?
An Instagram carousel is a post with multiple graphics, photos, or videos that can be viewed by swiping left (just like on Tinder – but more gratifying!). It’s a collection of slides – think of it as some kind of presentation or magazine-like format. It’s an excellent idea for sneaking more visual storytelling into your content. They’re also perfect for making step-by-step explanations and tutorials, showing before and afters, showcasing different options. There is literally so much you can show with them.
How many graphics or photos can your carousel have? You can add up to 10 pieces into ONE SINGLE post. Brilliant. They’re meant to be highly engaging, intriguing, and – the most important – CREATIVE! Why else should they be at the forefront of your content marketing strategy? Why are they so promising? We’ve prepared five key reasons why they have the power to surprise you with the engagement they drive!
1 // Position yourself as an expert
Demonstrate your expertise, show your skills and present the industry knowledge. Everyone has something to teach! And it’s fortunate that carousels are PERFECT for helpful, informational posts. If you really want to maximize the effectiveness of your profile: don’t forget about building an online authority, gaining your community’s trust, and creating a strong personality image. Providing impactful information and using your proficiency can have a massive impact on those factors.
If you want to create helpful, engaging carousels – first, ask yourself: will this post actually serve my audience and give them something of value? As a result, you’ll start seeing improved stats and a more committed audience. In our opinion: carousels are an essential step in communicating your expertise online and earning your followers’ respect.
2 // A lot of information – in an easy to digest format!
Use carousels to share knowledge that might not be easily said within three of four sentences. They can be highly informative and educational – but at the same time, they can give your followers’ eyes a rest from the overabundance of long text blocks. Just distill key information into highly relevant bullet points. Win-win!
3 // They’re good for your grid
Another exciting thing about carousels is that they give you the complete freedom of aesthetics. You can choose minimal deliciousness or the total overload of forms and colors. Are you a minimalist or a crazy neon aesthetics person? You choose! Carousels can also become the visual element that holds your grid together and add precious cohesion.
4 // They will get you tons of saves!
Once you have your carousel prepared – read it back to yourself. If you were someone else: someone from your audience, would the message and the copywriting make sense? If you’re sure that the answer is positive, then great because most of your followers will probably save them for later. And, of course, you want them to tap that little banner icon under your carousel to save it for later because – don-t forget! – saves factor into your Instagram engagement rates.
So nope, it isn’t only a random bunch of “catchy slogans” – carousels are strategic as hell!
5 // Actually not so time-consuming to create
We know: not every one of us is the next Brian Tracy and loves to produce long paragraphs and thousands of snappy catchlines. Sometimes you get sick of copywriting. It’s a common concern. The good news is: carousels don’t require a huge effort. Most of the times, all you need is Canva or Photoshop, and a good idea.
Ready to bring your carousels to life? They can be a total game-changer for your profile’s growth. Once this has been agreed, we can get down with polishing our strategic carousels to attract ideal followers and grow! We mean they’re helpful, they’re practical, and they’re fun. Yup. You should try them!
