Today we’re going to discuss some Instagram myths that have been around here for a while. Should you believe in them? They’re still alive and widely spread, and it takes some expertise to resist them on the journey to build a thriving social media presence. We hope that this blog-post will highlight the importance of research and credible sources of information. Let’s go!
We are here to set the record straight.
Myth #1: Only huge businesses can thrive on Instagram
Verdict: false. Any size of a brand can be surprised by the benefits this social platform delivers for business’ owners. That goes for worldwide known companies with global investors as well as small, solopreneurs’ boutiques or single moms’ design services.
Huge or “army of one,” each size organization should partake in social media, especially Instagram. In today’s world, social media platforms are fundamental for digital marketing so that your brand may be known and seen by potential clients. Every large company, like for example Sezane or Ideal of Sweden, has spent the time to build its social media presence. Apparently, it has worked since we’re all familiar with these brands!
Truth be told: many brands shy away from social media since they assume their ideal clients are not present there. Nevertheless, the only deduction given for this is often “I just think so, but I won’t do any research.”
Reports show that over 73% of Instagram users admitted purchasing services/products after having seen them on someone’s Instagram profile. It’s doable to attract actual sales through content creation – and no, you definitely don’t have to have an enormous business to do that.
Verdict: It depends.
You may need to learn the various strategy and marketing skills, update your knowledge about photography or graphic design, and get up to date with the latest social media news.
This might be challenging at times, but the time investment will pay off.
Myth #3: The higher my follower count is, the better – I should consider buying fake followers
The rule’ fake it, till you make it’ doesn’t apply here!
Nowadays, the follower count is viewed as nothing more than a vanity metric. While a high number may look exciting, it often doesn’t significantly drive traffic or results (sales, engagement rate). The number of followers or likes you have under the photos oftentimes doesn’t relate to the number of people interested in engaging with your brand.
Instead of concentrating on how many followers you have, focus more on how committed your audience is. If you can create an active, engaged following while posting consistent, valuable content, indeed, you will attract new AUTHENTIC followers – and only they truly matter.
Engage and contribute value to the community you already have and it will naturally develop and grow – you won’t have to wait very long for the first results.
Myth #4: It’s challenging and almost impossible to reach new people on Instagram
Verdict: false.
This is another harmful myth that can keep many brands away from social media.
First of all: hashtags are there to increase your visibility, and if you use the right ones + you focus on creating valuable, targeted content, then people will appreciate your content creation and your presence on the platform.
Create shareable and saveable posts. “Savable content” is the content you know your followers or potential followers will want to revisit at a later time.
Now you know what the most common myths are. Accordingly, it is time to use the power of Instagram and not believe in complaints from untrustworthy sources. This will unquestionably help you realize the most significant potential of your IG account.
According to you, which myth about Instagram is the most often repeated one? Are out there any other myths you’d like debunked?