Looking for a simple and straightforward process for choosing the right hashtags for your Instagram content strategy? Look no more – today I will tell you all about distinguishing between powerful hashtags and those which unfortunately are relatively powerless. What are niche, targeted hashtags, and what makes them different from the general ones? I will teach you their advantages, how to research and use them. 

Over the past few years, the Instagram landscape has evolved significantly. As a result, many tactics have changed – that’s why we all need to update our hashtag strategy.

You can no longer choose totally random hashtags, and hope that the Instagram search engine will rank your posts really high. It is now equally important to research the most relevant hashtags, and provide the most meaningful content, full of personality, and natural charm.

Instagram as a social media platform has become much smarter; algorithms have changed, and the competition is bigger than ever.

So how can you make a dent in the ‘Gram universe? How do you stand out from all these talented creators and all that crowd? More importantly, despite the quite big competition, how do you manage to attract new followers from your target audience and increase your reach?

The answer is… Niche, well-targeted hashtags. 

In this post, I’m going to discuss the basics of niche hashtags, their various benefits, and how you can find them. Ready? Let’s start from scratch.

There are two ways to pick your hashtags:

1. Choose some general hashtags that you think make sense, and hope for the best.
2. Use a research process to choose relevant hashtags (the ones your target audience is using and those with beneficial search volume).

In today’s guide, I’ll explain the process I use to choose the most effective hashtags. If you want to stand out, become discoverable, succeed, and survive in such a cut-throat competition, you definitely have to leverage your hashtag game.

Targeted hashtags have far less competition, and because of that they are easier to rank for. Most importantly, they’re really effective when it comes to attracting your ideal followers. You will just have to be a bit careful when doing your hashtag research!

But hey, never worry, tips I’m going to share with you below should help you with that.

Why Is It So Important To Choose the Most Relevant Hashtags?

Your Instagram profile probably already has lots of helpful posts, interesting captions, and eye-pleasing photos. But, you’re not getting the reach you deserve.

That’s where hashtags come in handy. As you already know, hashtags are words and phrases that describe your posts and provide more context to help other users find your content. So what’s the quick fix to get more views? Targeted hashtags, double yes. 

What Are Targeted Hashtags?

Simply put, niche, well-targeted hashtags are more targeted search phrases. They’re more specific and less common than overly popular hashtags. And, of course, they focus more on your niche.

If your profile is relatively new, and you don’t have millions of engaged followers by now, it can take months or even years of hard work and excellent content strategy to rank for overly popular, highly competitive hashtags like #fashion or #sport.

Trying to rank for the hashtag #fashion has a difficulty of 11/10. But if you pick a more targeted hashtag, like, for example, #fashionforkids, it’s instantly much easier to rank for.

A niche, targeted hashtag contains the general, a bit generic “head” hashtag inside, but it also includes a few extra words that make the final hashtag more targeted to a specific group of Instagram audience.

For example, #food is an EXTRA generic hashtag, right? It includes TOO MUCH CONTENT, and it may have a lot of searches all the time, but it isn’t targeted at all.

On the other hand, #foodforabs is a niche, well-targeted hashtag catering to a specific group of potential followers, i.e., users looking for recipes (or products) that will help them gain muscles. 

Targeting your audience using niche hashtags will position your posts much quicker than any general, popular hashtag. Even if the search volume of your niche hashtags isn’t big at all, it could still bring you many valuable views (and higher engagement). 

Key takeaway? Stop trying to rank for too competitive hashtags, start competing for easier to rank, niche, well-targeted hashtags instead.

The Benefits of Using Niche, Targeted Hashtags

Let me tell you: actually, there are plenty of benefits of using smaller, well-targeted hashtags. Here are two of the main advantages: 

• Less popular, medium, niche hashtags have less competition

Therefore, such hashtags are significantly easier to be ranked for – you already know that.

You may be a bit sad about the lower search volume. But hey, it’s almost impossible to rank for a super popular hashtag now, with your (current) account’s size.

On the other hand it is far easier and more possible to rank higher for more niche hashtags. And despite this lower search volume, you can still get a lot of organic reach, and precious engagement from new potential followers, once you acquire a top position for that hashtag.

There is a ton of competition and content overload for common, popular hashtags since they are just broader. At times, a massively popular hashtag can have billions of results.

But for a medium, niche, well-targeted hashtag that is more focused, there may be thousands of results. For instance, the hashtag #pizza generates 60,9 million search results (=60,9 million different posts!), whereas #italianpizza generates only 473k search results. And #canadianpizza generates only 8,1k search results.

Lower search results mean far less competition, making it easier for your posts to rank—a win-win.

• Furthermore, unlike overly popular, generic hashtags, niche, well-targeted hashtags attracts your target audience – not just the random people.

They just target the audience much better.

By choosing niche hashtags, instead of generic ones, you are more likely to attract people who are genuinely interested in what you have to say and offer.

For instance, if someone is looking for #pizza, it indicates that the searcher isn’t looking for anything in particular – most probably just pretty foodporn to become extremely hungry. But, on the other hand, when someone is specifically searching for #canadianpizza it may mean that this person is looking for a place to eat, not only look at! Which means this content can attract an actual CLIENT, not only some random, meaningless views. 

This is one of the most crucial reasons why niche, well-targeted hashtags are so beneficial. If you want to target specific users, it should come much easier.

How To Find the Right Niche Hashtags

Now that you know why niche, well-targeted hashtags matter, how can you start using them in your Instagram strategy? Let’s go – I’ll share my top tips, to find hashtags that will give you the results you’re looking for.

Do Hashtag Research

Hashtag research can help you discover new hashtags you haven’t ever considered. It can also help discover hashtag variations trending in your niche right now. It’s always smart to develop your new hashtags through good research. That way, you can find phrases your target followers are actually searching for.

The simplest way to start generating some niche hashtags ideas is to use the hashtag research tool – you can conduct intuitive research with the help of IQ Hashtags’ Search Hashtags Feature.

Choose Hashtags With The Optimal Search Volume

As I mentioned earlier, niche hashtags have a lesser search volume, but this shouldn’t stop you from choosing those hashtags.

Quite the opposite.

Don’t be tempted to choose overly general, too popular hashtags with thousands and thousands of new posts being added to it every minute.

This is one of the most common mistakes aspiring creators and business owners make when they are looking for new Instagram hashtags.

How to browse hashtags’ search volume?

You can do it manually, right in the Instagram search bar, or you can use a special tool to make your life easier. Although there are many tools, IQ Hashtags is (in my opinion) still the best option you’ve got. Give it a try. How? Log in to IQ Hashtags, choose the “Search hashtags” tab, input your primary hashtag, and click the “search” button. In my example, I have used “marketing” as the main hashtag. 

With this “Search hashtags” tab, you will discover a whole lot of different hashtag ideas with their search volume. 

As you can notice right here, the search volume of each of the hashtags is relatively lower. But since they are niche, well-targeted and narrowed, they will be much easier to be ranked for.

Targeted Hashtags – Best Practices

Is it worth it to use some irrelevant hashtags when you know they’re gonna to give you extra likes? No. Don’t mislead people.

Whatever you do, don’t use any hashtag that isn’t a good fit for your content, even if you think they will be easy to rank for, and bring you some extra likes or comments. For instance, don’t use the hashtag #seomarketing when posting a selfie without any marketing-related caption. 

Using irrelevant hashtags to “trick people into believing your content is something it’s not” is against Instagram’s spam policy and could result in your post being reported as SPAM. 

Bottom line: Keep your hashtags relevant.

How to make your potential followers stay? Create engaging content

Finding good, well-targeted hashtags is only half the battle. 

Creating engaging content – well, this is undoubtedly the most challenging part. Mediocre content doesn’t work anymore. Those days of Instagram are long gone. Instagram’s algorithms have evolved into providing its users a high-quality experience.

You need fantastic content. 

Out of 8 different Instagram marketing challenges, content creation is the biggest of them all for so many aspiring creators. So how do you create the right content with niche hashtags to boost its visibility?

The idea is to create inspiring, genuine, in-depth posts that really answer the questions of your target audience. If it is attractive for your followers, Instagram will take extra care of its high search position.

Keep in mind your target audience’s needs: what do your followers and potential followers want from you? How to understand the Instagram User’s Intent?

After making a list of niche hashtags to use, review them again.

Consider why people search for those hashtags.

As I have mentioned earlier, Instagram has evolved significantly over the past few years. While search queries are still dependent on hashtags, “user intent” is a relatively new thing that constantly redefines how Instagram works.

Once you understand the user intent of your Instagram target audience, you can then use the niche hashtags that satisfy their need. 

How to tell which hashtags are working? 

Monitor hashtag performance.

Once you find new sets of niche hashtags, it’s always a smart idea to analyze their performance. Hashtag monitoring is an activity that tracks the position of your posts based on particular hashtags. This process enables you to analyze relevant metrics and data – to find out which hashtags are currently the most effective for your target audience. From my perspective – using a professional tool, like my fav IQ Hashtags can help you gain a better understanding of how to tailor your hashtag strategy and promote your content more effectively:

Now that you have new knowledge, and you’ll soon find new niche hashtags, ready to attack, you can check out some of the other guides from our Instagram Hashtag Knowledge Base that will help maximize your marketing efforts. See you there!

The post General Hashtags vs. Niche, Well-targeted Hashtags – Which Ones Should You Choose To Attract New Followers? appeared first on Display Purposes Blog.

Let’s be honest: 2021 was a bit crazy. Oh, it really WAS. The biggest news to come out of Adam Mosseri’s official announcement was definitely that Instagram no longer wants to be seen as a “regular photo-sharing” app. Well, at the same time, with the Tiktok’s phenomenon, this shouldn’t be so shocking. What about 2022? Are we expecting a year full of big surprises? What content formats and features should you focus on to make the algorithm like you? 

I’ve decided to do something refreshing to keep you updated!

Let’s discuss all the critical trending formats you need to jump on (or at least: test them out!) to succeed in 2022

I want to show you exactly how to use them strategically, how to create unique content using these features, and how to grow an engaged following and not fall behind.

My goal? Make you pretty open to trying new things on the Gram and see what’s working FOR YOU. 

In 2021 a few things have revealed themselves. First, jumping on trending formats is essential. Because look, are you having difficulty drawing attention to your IG profile? Be honest. It can be dramatically confusing to pour your whole heart and soul into content creation without reaching as many potential followers as you want. You probably already know about trending formats, but you may not know how to use them to gain the kind of traction you dream of. Trending features are significant for aspiring influencers and businesses to use because they can attract new attention for your profile, translate to thousands of sales, and create stronger relationships with your community (and potential followers from your target audience). So let’s go! 

Here’s what you can expect to learn today:

• Does New Year mean new trending formats? 
• What formats are trending right now, and why they can help you get back your points in growing your IG
• How to experiment with these formats with an openness that sounds like: “I haven’t tried ya, but I’m intrigued!”
• Why Reels are literally the most fantastic format ever
• Which trending formats will get you more followers/sales?

Video Content – The King of Trends 

As you probably already know, in 2021 video format was slowly but surely becoming the king of the Gram. We have to keep in mind that TikTok was announced as the most intensively growing social media platform out there, and Instagram didn’t want to fall behind! To survive in this competitive world, the Gram had to adapt. That’s why all the video updates started to roll out, and our fav platform started prioritizing Reels. From my perspective, it was a smart move, as Instagram is so saturated with regular posts, described with irrelevant hashtags, slam-bang content, and plenty of ads that it was hard to break through this noise at times.

New formats give us new opportunities for being discovered more quickly – it’s proven that the algorithm rewards you for using new trending formats. So what kind of content should you be prioritizing? 

Reels: yup, yup, you already know that! Reels are currently considered the ultimate number one tactic for organic growth on Instagram. Look at this:

They’re bringing us back to the old days of good organic growth from producing creative content. If you haven’t hopped on the short, entertaining videos bandwagon, but you want to reach your target audience and attract new people, it’s high time to start creating reels, because we don’t like statements like this, but if you aren’t making any short videos, your profile can easily fall behind. Take your chance! I’m taking mine as well!

Anyway, we know what can be stopping you from trying: creating videos can seem like a daunting, time-consuming challenge if you’re used to publishing only regular, static posts. We won’t lie: sometimes it gets tough, and it’s too easy to lose track of time, but never fear, there are some nice ways to create appealing content in less than an hour. The good news? Reels have a low-key nature. Hey, you’re not trying to produce high-quality, huge budget films for yourself or your business! You’re trying to create funny, relatable content that supports the topics you talk about on your profile, so NO PRESSURE! 

Reels are fueled mainly by trends. Side benefit? You often don’t even have to come up with your own concepts, you can just adapt trending ideas from your niche.

How to make people enjoy your short videos, and how to get potential followers to watch your reels without skipping? 

You basically need to do one of the following two tricks:

• make your videos entertaining, short, and sweet. Your goal is to make your potential followers laugh and make them think “well, that’s brilliant, haha HA (the last “ha” is really important), I can relate!”
• give them a smart teaser to make them intrigued (so they simply can’t skip watching it), ex. “The craziest tactic of mine which helped me attract 36 000 new potential followers!” 

To give the algorithm a more straightforward message that your content is engaging, and worth spreading further, use CTAs like “double tap if you can relate!” or “Drop an emoji below if you’re feeling the same!”. It REALLY helps a lot. 

Benefit #2: Every time you publish a new reel, it will pop up in your audience’s feed as they scroll through new content. Also, for every new reel you can decide if you want to include it on your profile’s regular feed, and believe us: it’s beneficial if you’re going to experiment with formats, and you know your reels won’t necessarily match your feed’s aesthetic. Your reels post also shows on the dedicated reels feed, which is the magic spot for all the miracles. The Reels gallery includes videos from all Instagram creators, not just content from people you follow. What does it mean in practice? Your reels can be easily found by new potential followers from all around the world. That’s more than awesome. 

How Do You Make Your Posts Go Viral?

At this point, it’s pretty challenging and sometimes even impossible for a regular, static Instagram post to “go viral”. Why? Because in most cases, the people seeing your new content are people who already follow your profile (+ some random people browsing through hashtag galleries). 

Reels are different. With reels, your chance of your post going “viral” increases almost tenfold.

Check out the stats of one of IQ Hashtags reels below. The regular, traditional Instagram post had a reach of 800 accounts. This reels hit 11 279 views – that’s way over 10 times more than the reach of  regular Instagram post! 

Next Trending Format? Live Videos

Alright, alright, so this format isn’t totally new, but it is well worth the reminder when it comes to trending formats. Live videos are a bit intimidating for many creators (for me and for all our team as well, so you’re not alone!), but at the same time, they’re one of the least time-consuming forms of video content to create. Really.

When your audience hops on to your live, they know they won’t see the perfect, polished video. They know you’re recording it right there and right now. You can try this format and go into a live video with a scenario, a list of topics you want to discuss, or you can choose more spontaneous options and just engage with followers who join you.

Do you need fancy equipment to go live? NOT AT ALL. Chances are, you already own the only camera you truly need. Your smartphone. Anyway, when arranging a live video, make sure you’re in a quiet room so your tribe won’t hear any distracting background noise. Lighting is crucial for appealing video content as well! Our tips? Sitting next to the window is the best, budget option, but if you live somewhere where the sun sets really early or you have a chance to record only late at night, we suggest investing in an affordable and truly helpful ring light, so you can go live anytime, and anywhere. Shaky and unclear video will quickly turn your community off, so a tripod is also a purchase you should consider (there are many affordable options). 

Benefit #2: After you finish your live on Instagram, you can easily save it to your profile (like we did with the videos below), so new people can watch it later, and those live videos can become a permanent part of your profile. 

Next Trending Format I Adore (and chances are you will too): Carousels

There was a brief moment back in 2021 when we thought this format would fade away, because many creators were complaining that it doesn’t bring them good insights. But like the phoenix rising from the ashes, good days of carousels are back, and it seems they’re here to stay! Personally, I LOVE LOOOVE THEM – they’re a huge opportunity to keep your followers viewing your posts for a longer amount of time. 

That’s not magic, that’s simple math: swiping through many slides (up to 10!) takes a longer moment than looking at a single photo. If you aren’t a pro at Correl, Photoshop, Sketch or Illustrator, you can still achieve creative results with Canva (my fav tool, to be honest). Inspirations? Look at THIS:

Instagram Trending Formats – Q&A!

I get so many questions from all you guys asking alllll about Instagram trending formats. That’s why I gathered the repeating questions and I decided to start answering more of them via the Display Purposes Q&A column! Let’s go!

Should I experiment with Reels if I’m camera shy and I identify as an introvert?

That’s a great question, but hey, look, it doesn’t matter if you are an introvert or if you are a lil bit camera shy. 

First of all: you don’t have to be a super confident extravert to make it on the ‘Gram. There are plenty of introverts on the platform and they’re having fun as well! So the answer is: go for it! Exercise your creative muscles. 

You’re getting an official permission to be YOURSELF on your social media. If you have that goal to grow your profile, it’s important to do things that maybe make you feel a bit uncomfortable – many times, that’s exactly how you grow. 

Do I need fancy equipment to start enjoying creating video formats?

To be honest: if you’ve got a mobile phone, and maybe a laptop… Energy and a lil ambition and you can make it work, cause you have ALL you need  

Which trending formats will be the best choices for my profile?

I’m always trying to find the easiest ways for you to make friends with the current algorithms, and right now, the official research shows that the trio: reels, live videos and carousels posts are taking over Instagram. Which formats will be the best FOR YOU? Well, you need to experiment, test them out, analyze the insights and check for yourself. 

But you know me. I firmly believe pursuing Instagram mastery is one of the most valuable investments you can make in growing your personal brand/your business. If you’d like ME to audit your profile and research which formats can work wonders for YOUR content creation, there’s still a chance. 

Right now, I want to make this 1:1 game-changing work accessible to as many of you as possible. I have dropped the audit’s price from last year to prove my commitment. Book it now (for 29$) as this is the only way you can get this kind of 1:1 audit and my personalized insights

Do I have to dance and sing on my Reels?

Holy moly, no (if you don’t want to) ! Want tips for creating Reels for your personal brand/business without twerking? That’s what we will discuss here next week!

Honestly, the key to winning Reels strategy might be to find a balance between lowkey, spontaneous and highly entertaining content and a bit more educational to keep more demanding users engaged. Or knowing which your target audience prefers!

Will Reels increase my reach?

Engagement is key when it comes to growing your profile and you want your followers coming back for more. Reels can definitely do that. See what you can do with them, keep testing and learning. Follow along with Reels trends and trending sounds and try to hop on them as quick as you can. And most important: have fun with them! 

Should I use hashtags when posting Reels?

You definitely should! I cover every aspect of this dilemma right here: Are hashtags for reels important? Does adding them hurt or help your content? Here’s what you should know

That’s all for today! As always, let us know if you need anything – what else would you like to know?

The post Jump on Trending Formats! New Year=New Instagram Trends? appeared first on Display Purposes Blog.

Hey pals! Christmas and New Year’s Eve are coming. Or should we write #newyearseve? 

It’s time to start prepping our Instagram content for this holiday season and all those white days filled with winter wonderland landscapes (if you’re lucky, of course – if not, don’t worry, half of our team probably won’t see snow either). But before we do, and before you start the traditional seasonal hashtags hunt, we have one critical tip. Be careful with #gloves, #ice, and #skateboarding – these hashtags are banned! Using them in one of your posts can result in your account getting the infamous “shadowban” symptoms. So all kidding aside, because we don’t want that, right?! 

Every year around the second half of December, Instagram feeds start filling up with #winterwonderland and #christmasiscoming posts and videos. You’re probably witnessing that right now! Do you want to join with your festive reels and creative winter holidays posts? That’s a perfect idea. Let’s go!

Decide how you want to address this winter season in your Instagram strategy and pick the best festive and winter-related hashtags to boost the reach of your content. Not sure where to start? Good. We mean… We’ve prepared EVERYTHING you should know! Better yet! We have created a free Instagram handbook with a HUGE bundle of festive and Christmas season-related hashtags to help all of you: influencers, creators, business owners, and solopreneurs get the most out of your upcoming posts by using the most effective hashtags there are for this time of the year. Our Instagram hashtags directory features over 400 of the best festive and winter-related Instagram hashtags for you to use for maximum reach and highest exposure.

We’ve done in-depth hashtag research, so you don’t have to! Come and get it (as Selena Gomez sings in one of her old songs *don’t judge us, it’s our guilty pleasure SOMETIMES*)

If you’re an Instagram enthusiast, aspiring influencer, or ambitious business owner looking to up your hashtag game, click here to skip straight to our list of over 400 festive and winter-related hashtags for your posts. Simply download it, keep it on your phone for reference, and paste your desired hashtags whenever you need them!

Curious about what’s included in our festive hashtags handbook? Let’s take a look!

CATEGORIES INCLUDED IN OUR FESTIVE AND WINTER-RELATED HASHTAGS INSTAGRAM HANDBOOK:

• Winter holiday season
• Christmas
• New Years

Safe Christmas season, New Year’s Eve, and winter time-related hashtags – yass, most effective hashtags for #christmasperiod and #newyearseve to grow YOUR Instagram

At the time our wintertime hashtags handbook was created, every hashtag we have included was 101% SAFE. Meaning, none of the hashtags we picked are currently banned on Instagram. And if you’re extra careful, you can always double-check, just to verify if nothing has changed (sometimes banned hashtags change in a blink of an eye) and head over to IQ Hashtags Banned Hashtags checker (that’s always a good idea). 

To wrap-up!

There you have it – the most effective hashtags you can use to amp up your festive and wintertime Instagram posts. Track your stats to make sure you reach the target audience you’re going after, and – that’s for extra points – don’t forget to measure your hashtag performance (you can use IQ Hashtags to do it). Good luck!

[download_after_email id=”1308″]

The post The most effective festive hashtags – our FREE festive hashtags handbook appeared first on Display Purposes Blog.

Move over Ethereum, engaging content is the new currency. All day we’re consuming new posts and reels like hectolitres of coffee on your best friend’s birthday morning (or the morning after). People are literally glued to their screens all day long.

So, it should be easy to catch their attention, right? Nothing more deceptive – it’s harder than ever because they’re getting more and more selective. Did you notice your latest content gets a much lower reach than it used to? You blame hashtags. We know it. They don’t work as they used to. Instagram needs to fix the algorithm; hashtags need fixing as well. Sounds a bit like your thoughts?  One of the things I’ve wanted to do in 2021 for my Instagram profile is to grow my follower base and attract my target audience, but hashtags aren’t by my side, so there’s no practical way to do that. Familiar as well? 

We’re discussing with many creators every week, EVERY DAY, and believe us: these words are surprisingly common. Been hearing this a lot lately! So, the first question that pops up in our head sounds: can it be true? Should we blame hashtags, or are they innocent, and something else is off? Is there anything wrong with the way hashtags are working atm?

People around us get SO CONFUSED with Instagram and hashtags. And we guess it’s also because there are so many conflicting insights out there. So we need to stop it. We need to make it much more straightforward. 

We’ve done our due research and have come up with some pretty fantastic facts and debunked myths. Today’s blog post is all about our insights, followed up with ways to implement the tips we’ve prepared for you. What’s more, most of what we’re about to show you, you can accomplish with just one tool — IQ Hashtags (if we had a dollar for every time we mention this tool here, we’d be richer than Kardashians. But we’ve noticed that IQ Hashtags created an affiliate program, so maybe it’s a bright idea to join). 

So, without unnecessary ado, allow us to share with you everything you’ll need to know about Instagram hashtags and the way they work in 2022. In today’s Instagram lesson, we’ll be covering the following topics:

• Are hashtags still working on Instagram the way they used to?
• Why don’t you see any results from your hashtag strategy?
• Is hashtag strategy overrated, and do you really need it?
• Should you use 30 hashtags every time you post?
• How to use the power of hashtags for stellar growth?
• Should you listen to those skeptical YouTubers who claim that hashtags are already passee?
• What should you do when you can’t figure out why your hashtags aren’t working anymore?
• Are hashtags a good way to get trending on the Instagram explore page?
• What should you do when hashtags are acting weird for you?
• Is it true that you don’t need hashtags, you only need to pump out valuable posts?

First things first. Let’s answer the most burning question, and let us tell you… 

Hashtags are alive. They’re definitely not dead!

Hey, we don’t have anything better to categorize our content, and we won’t anytime soon!

Hashtags are also the most basic way to connect with new potential followers. You know – Instagram is ever-evolving, the algorithm changes, Adam Mosseri’s statement may surprise you at times, but the basics of the platform definitely won’t change, and the basics of content-discovery and content-categorizing are still the same: hashtags.

If they’re alive, why don’t they guarantee high reach every time you post something new?

Well, sometimes hashtags perform really well, your post reach + engagement skyrocket, and you can’t be happier, and sometimes you can’t get sadder because all you get after you post is radio silence. Actually, there are many factors which determine that – not only hashtags (and we’re discussing them in many of our Instagram lessons, for example here: Why aren’t you getting likes and views through hashtags on Instagram anymore? 5 mistakes you may be guilty of making without even knowing ) 

Why do so many creators claim that hashtags aren’t working anymore? Well, sometimes hashtags don’t work because other people are simply not interested in what they’re posting – and hashtags shouldn’t be blamed for it. That’s the harsh truth nobody really likes, but there’s already too much average content out there – take your time and create valuable, authentic posts. Generic content isn’t enough anymore. No matter how great of a hashtag you find, you won’t get many views and high engagement if you don’t have appealing content. Period. So prepare the best content that you can create. 

Hashtags are still your most effective way to get discovered.

Are you a celebrity?

A Hollywood actress?

Ryan Gosling’s wife?

If none of the above, you certainly need hashtags

Why? You can create the most creative or entertaining to tears content, but how can your people find it if you don’t add hashtags? Even good luck needs some help! No matter what pessimistic marketing gurus are telling you, people use hashtags to hunt for new content and new accounts to follow. Do you want them to find you? 

If you’re sick of hearing “hashtag strategy, you need a good hashtag strategy” all the time, listen – it isn’t as problematic as some Instagram gurus make out

Instagram hashtags are an incredible way to reach new audiences. You already know that. They can lead relevant people right to your fantastic content. Win-win. 

But, how do you choose those right Instagram hashtags? That may sound like a challenge, right? But to be totally honest, it doesn’t have to be complicated. AT ALL. 

Focus on your ideal follower intent. In everything we create and post on Instagram, we should always be focused on fulfilling the potential follower’s wants, needs, and desires. Someone from your target audience. 

Just focus on choosing hashtags that match your target audience.

Pro-tip #2: Look at each hashtag’s search volume. Search volume gives you a clear idea about how many users are searching for that given hashtag! Sure, it should be beneficial to choose hashtags that many people are looking for, but – cliche quote alert! – remember that quantity doesn’t always equal quality. Many, many times, it’s much better to opt for medium and lower-volume hashtags because chances are, they will be much more relevant to your target audience, so your content gets easier to be found. 

Where can you find the best ones for your niche?

We know what you’d like to say! Hashtag research takes up way too much time. Finding the targeted hashtags with the right volume in your niche can be stressful. Want an easier way to find great hashtags that real people from your target audience are looking for? Let the hashtag research tool do this work for you. It’s your turn to be a bit lazy. Pardon our French – SMART, NOT LAZY!

A hashtag research tool like IQ Hashtags (that’s the one we’re using as well) will do the trick! This magical tool allows you to find new hashtag ideas in two main ways. Our fav is typing in a hashtag and getting back related ones.

Alright, that’s all for now! Targeted hashtags can open doors for opportunities that you can’t even imagine yet. When we started, we thought we’d only attract people from a small part of the world. Instead, we ended up writing and creating content for Instagram users from literally all around the globe! We can’t possibly predict what good hashtags could do for you, but we’re excited to find out! Let us know in the comments, and, if you need some extra help (regarding your profile, attracting your target audience, or some other Instagram-related advice) – we love reading your questions, and then we answer them in our Instagram lessons, so don’t you ever hesitate to ask

The post Do Hashtags Still Work on Instagram in 2023? Are They Really Dead? Do They Still Matter? appeared first on Display Purposes Blog.

You see the danger with sudden reach drops is, you don’t always see it coming. It can creep up on you like an unexpected zombie in one of those haunted house experiences, and before you know it, you’re terrified of checking your stats, analyzing all the last month’s insights, or even creating new content. To be honest, we don’t think enough people talk about this, and fair enough, no one wants to admit they’re having a hard time with Instagram, and they’re truly worried about the numbers behind their profile. The reality is that it happens to the best creators as well – sometimes your hashtag strategy fails or simply needs some updates, and well-thought improvements. 

In many of our sincere conversations with you, we hear that you often get a creative Instagram rut, and you have no clue how to get out of it because you keep on trying, you spend long hours polishing your content, and no matter what, your reach remains low – absolutely no matter how inspirational and educational your posts are. 

We know it: it’s a wild journey of self-doubting, constant fear of not being good or inspiring enough for a content creator. That’s where the imposter syndrome craps in. 

The good news is that most probably, it’s not you!

It’s your hashtag strategy that needs some extra work, and you need to stop it from standing in your way. What you focus on indeed expands – so we need to focus on making sure that your hashtag strategy is working FOR YOU, not against you, okay?

But how? Because when you’re there, and your reach is constantly dropping down, it feels impossible, right? Yup, we know those feelings, and you’re not alone. But what’s cliche, but accurate as well: nothing changes if nothing changes.

Some hashtag strategy changes may be highly needed. Let’s check it! 

Today we’ll discuss in detail:

• Why your hashtag strategy doesn’t work, and how to fix it?
• Why do you feel like the hashtags you’re using are dead?
• Why don’t your hashtags bring any new engagement?
• Are you following the most crucial hashtags do’s and don’ts?
• How to effectively attract new followers?
• Is it still possible to grow a big tribe with relevant hashtags?
• Are relevant hashtags as important as social media gurus are telling you?
• What hashtag strategy mistakes may be ruining your growth?
• How to avoid reach drops?
• What are the critical hashtag strategy rules you should never forget about?
• Where should you place your hashtags? In the caption or in the comments area?
• Can you repeat the same set of hashtags and still see good results?

Are you ready to dive in deeper? Let’s go! If you’d like to tap into the consciously developed hashtag strategy’s potential to reach a bigger audience, you’re on the right track. Upping your hashtag game is the ultimate way to go. It’s essential to be more strategic, creative, and intentional about your hashtag research and strategy implementation.

How? Let’s begin with discussing the most common hashtag strategy that may seriously damage your efforts and hinder your growth. Learning from the mistakes of other content creators is a path with so many advantages. So, what are the most frequently repeated mistakes that you need to avoid?

1. You don’t care about hashtags relevancy

That’s actually a really common mistake!

Your hashtags should primarily be the phrases that describe the content you post or the audiences you want to reach. A relevant hashtag is closely tied to your niche! It can’t be too generic, like #pretty, #today – these hashtags won’t attract the people you care about, the ones with high potential to become engaged members of your community.

Relevant hashtags are so beneficial because they make your posts discoverable – and people can easily find content related to a particular topic they’re interested in, and you can quickly gain new followers from your target audience. It’s like a win-win: they find what they’re looking for, and you’re attracting potential high-quality followers.

How to identify the most relevant hashtags? You can do it manually by researching your competitors’ picks and observing tendencies, or you can use both free and paid tools to find relevant hashtags and explore the best fits. The latter is a huge timesaver and can save you from many troubles as well – so we wouldn’t hesitate and trust one of the most extended hashtag research tools. Can we recommend anything trustworthy? We use IQ Hashtags – in our opinion, it’s the most intuitive and comprehensive one out there. Its Hashtag Search feature gives you the best options, driving actual results, as it provides an extensive list of hashtags that relate to a primary keyword (it can be your niche or one of the key areas of your profile). 

2. You overuse popular or… too specific hashtags

Hashtags with low search volume are often too specific and won’t bring you any satisfying results, as almost no one is looking for these hashtags. The ugly truth: content associated with these types of hashtags are unlikely to be seen simply because there are too few people interested in it!

At the other end of the spectrum, we have many overly popular hashtags. Will they become a better choice? Not at all! They have nothing to do with boosting your reach and attracting new followers from your target audience as well.

Another word of caution: high competition hashtags mean there are too many other content creators competing for ranking high for those hashtags. They’re just too competitive, and your posts will disappear in a blink of an eye at the speed of light, as plenty of new posts described with those hashtags are being uploaded every second of the day.

There’s also a high risk that they won’t attract anyone from your target audience, as they’re just too generic and overloaded with spammy content.

Stick to medium-size, niched, and targeted hashtags – they’re the most strategic choices!

3. You don’t have time for in-depth research

We’ve already talked about hashtags relevancy and how to find the best fits, but hashtag research is so crucial, it deserves another point! Far too many content creators shoot themselves in the foot by neglecting to choose and use hashtags strategically.

Hashtag research is worth EVERY MINUTE OF IT. Don’t be in such a hurry, you don’t have time for researching the most beneficial choices and analyzing the performance of your current hashtags.

Analyze, analyze, analyze and draw conclusions—test different hashtag sets. Save many collections of the most relevant hashtags. Observe your competitors. Good research can tell you vital information. Actually, research should be one of the very first steps in the hashtag strategy developing process, so getting it wrong or neglecting it and not doing it at all sets you up for a massive disappointment, and we don’t want it, right?

4. You repeat the same set of hashtags all over again

While you may think repeating the same hashtags all over again will drive more targeted followers to your profile, it could actually do the opposite.

Why? You’re reaching the same group of people, over and over again! Every new hashtag gives you a unique chance to attract a totally new audience – so don’t you waste it! While it might be tempting to repeat this one golden set, avoid using it too often. Instead, mix old hashtags with some new ones, research trending ones, and save at least 4-10 different sets of hashtags for different types of posts.

5. You put your hashtags in the comments

In the past months, Instagram has become much better at letting people in on how the algorithms and Instagram search engine work, and Adam Mosseri promises he won’t slow down. Most recently, he has ended the as old as the hills debate about “where should the hashtags go?” – announcing that putting hashtags in the caption gives you extra opportunities for ranking in Instagram search engine results and is much better for the platform’s content optimization.

“For a post to be found in Search, your keywords and hashtags should be in the caption, NOT the comments” – that’s what he said.

We know what you may want to say: ugh, Instagram and this whole hashtag strategy thing is giving me a headache! We know, we know, analyzing your hashtag strategy and sticking to the updates rules can be overwhelming at first. But if you’ve identified your main mistakes, have a polished strategy in place, and take courageous action, you’ll be rewarded with an engagement boost and new targeted followers!

Nothing magical comes easy. It’s hard work polishing your Instagram strategy and keeping up with the news – but you’re capable of staying on track regardless! 

The post Why aren’t you getting likes and views through hashtags on Instagram anymore? 5 mistakes you may be guilty of making without even knowing appeared first on Display Purposes Blog.

Hashtags in the caption vs. hashtags as the first comment – the never-ending discussion, as old as the hills, right?! What about the rumors that the second method doesn’t work anymore? Have you heard those grapevines? And are they something more than just hearsays? Should you believe them?

We all research and use well-tailored hashtags in order to get our content discovered by the target audience and ideal followers – the ones who are going to be genuinely interested in what we have to show and say. There’s no mystery about that: hashtags are still the very first option to get higher organic reach and engagement on your posts. We can’t stress enough how important they are! But you undoubtedly already know that from our previous articles – we’re often focusing on the role of hashtags, and we’re sharing all the secret sauce tips. Today we need to elaborate on the latest statement of the head on Instagram. What do his words mean in practice? Has the “perfect place for hashtags” debate come to an end? 

Let’s get going! We’ll discuss:

• Where should you put your hashtags in 2021?
• Should they be in the caption or the comment section? Is there any difference to their functionality?
• What does the latest Adam Mosseri’s statement mean for your hashtag strategy?
• Will hashtags placed in the first comment still work? 

From our conversations and DM chats with you, we know that finding straightforward answers to those questions isn’t easy, as the unconfirmed, out of whole cloth rumors spread at the speed of light – fortunately, we’re here to help! Today’s article breaks down everything you need to know about the perfect place for your hashtags – and everything you need to know about the latest Instagram update. We’re here to put a full stop on the issue!

Hashtags in the first comment – favorite solution of aesthetes? 

First of all, let’s elaborate on the options we’ve had so far. Actually, there are three of them:

• putting hashtags in the caption (the traditional way)
• posting hashtags as the first comment
• hiding hashtags in the caption with the “dots method” – putting them after a series of periods or other symbols between the end of your caption’s text and your hashtag set so that they’re perfectly hidden beneath the “more” button

Many users prefer to hide hashtags, as they believe it would make posts look clutter-free, more aesthetically pleasing, minimalistic, and clean. Instagram’s team members themselves have confirmed that using 30 hashtags in your post is the most effective option – as it makes your content more discoverable. It boosts the chances of being found by more users from the target audience.

But 30 is a high number for many creators. Many admit that using all those hashtags makes them feel like they’re getting “the spammy look”. They complain that those 30 hashtags bring a chaotic first impression and make the captions challenging to read. That’s why hiding them seemed like an option – and we won’t deny, hiding them in a separate comment was really practical.

Has something changed? Yup. The latest update brings the news we all should consider.

So far, the official piece of advice was: regardless of whether you hide your hashtags in the first comment or put them in the caption, you’re still going to get the same results. So, it’s entirely up to you – you can decide which option is more comfortable and suits you better!

Now, the situation looks slightly different. All because of… 

The new update – confirmed by Adam Mosseri himself

Long story short: to avoid spammy-looking captions, many of us were posting 30 hashtags as the first comment (if not always, at least from time to time). Everything seemed great, and those hashtags were working really effectively. Until now. Until the official announcement.

This statement appeared on the official Instagram blog. And @creators’ Instagram profile as well. 

What exactly does it mean for your hashtag strategy? Until these statements were published, there was no evidence that one method was much more effective than the other. They were both working the same way.

Now they don’t. Head of Instagram, Adam Mosseri, has confirmed: “for a post to be found in search, put your keywords and hashtags in the CAPTIONS, not in the comments.” Caption wins – Adam said so! 

Will the hashtags put in the first comment completely stop working? No. The update will affect the visibility in the search bar and the way the search engine works. If you put hashtags in the first comment, your content will still be visible on each given hashtag’s page. It doesn’t necessarily impact the content performance – the main difference is that posts with hashtags added in the caption can be easily found when somebody searches new content manually in the search bar.

The screenshot of the insights from the official Instagram’s blog

You can still put hashtags in the comments if you really want, although we should be best friends with the search engine – when it’d prefer us to post hashtags in the caption, AND IT DOES now, what’s the most beneficial thing to do? Yup. Post hashtags in the caption, not as the first comment. Just to make the Instagram life easier (for you and for the search engine), so you don’t ever have to worry about the lower visibility of your posts.

Hashtags still work when put in the comment section, but if you care about excellent optimization – add them in the caption and stop putting them in the comments. 

That’s it! Take a moment to digest, and keep these words in mind next time you post – to make the search bar work in your favour. 

To wrap-up! Your content comes up in searches if the hashtags are IN THE CAPTION

The key takeaway is simple: we should stop putting our hashtags in the comment section and start placing them in the captions, as it’s the most optimal place for them, according to the official Instagram’s articles. If you care about your content being discoverable and want to boost your chances of being found by new followers through the search bar, here lies the answer.

It’s not that if you put hashtags in the comments section, you will get the lowest reach possible, and your content won’t rank on these hashtags. It will! But additional exposure is always welcome!

Plus, it keeps your comments section uncluttered.

Hashtags in the caption will boost the discoverability (searchability!) of your content. It’s a profitable method to show up in searches. 

PS: Let us know: where were you putting your hashtags? 

The post Hashtags in the first comment aren’t working anymore? Where to post them? appeared first on Display Purposes Blog.

You’ve probably found our blog looking for crucial answers to your burning questions – and also, because you’re using hashtags, you’re trying to conduct strategic research, but you aren’t quite sure if you’re doing it the right way? Or maybe you aren’t sure about the effectiveness of hashtags at all?! Well, to begin with, let us say: you’re in the right place and on the right track!

Hashtags can make or break your Instagram content marketing strategy. 

They are SO high-powered that using the RIGHT, well-tailored ones can make a massive difference in the amount of engagement your posts receive, as well as in the number of potential followers (and future clients!) visiting your profile.

Hashtags are meant to filter relevant content for Gram’s users. In a nutshell: yup, they make your posts discoverable. They help people who might be looking for the things you post, come across your profile, and hear what you have to say. According to a research by Hubspot, content with at least ONE HASHTAG generates an average of 12.5% more engagement than those with no tags! 

However, choosing the most effective ones isn’t a piece of cake, and it demands an authentically strategic approach. Use the wrong, too random ones, and you won’t get any precious visibility, you’ll receive plenty of spam comments, and you won’t really reach anybody new from your target audience.

So how to find winning ones? How to pick hashtags that will actually work in your favour? Today we’ll discuss the highly practical side of this challenge! 

Here comes the time for a confession: what has given us extra motivation to prepare this article for you is the simple fact that lately, we’ve learned that there is still too much confusion out there when it comes to hashtag research. Today, we will be discussing common hashtag research mistakes that could be intensively hindering the growth and visibility of your profile + we’re exposing our secret weapon when it comes to finding the perfect, most beneficial search volume for your hashtags!

Want to learn how to find hashtags that are well-tailored to your profile? Let’s dive in!

What’s in it for you? Today you’ll learn:

• Why is it so important to use the right hashtags, pay attention to their search volume, and not just “save time” by picking random ones?
• What the search volume of hashtags really is (in theory and practice)?!
• Which hashtags should you use to attract more potential followers to enjoy your content?
• What’s the most strategic solution: using viral hashtags or maybe the ones with the small competition?
• How to determine which hashtags work most effectively for your profile?

What does “search volume” mean in practice?

Using popular, commonly used hashtags increases your visibility and brings more potential followers, right?

Uh, uh. No.

Not exactly. We’re here to debunk this highly harmful myth!

There are some wildly generic hashtags like #girl, #love, #like, #like4like that have been used over 100 million times. Are they good choices when you’re trying to attract more engaged followers and boost the visibility of your posts? The answer isn’t even complicated, as you might have guessed.

When you use these viral hashtags, you aren’t making a smart move: actually, you’re hindering your growth and giving up on chances for better visibility. Users worldwide are using these hashtags non-stop, and their explore pages are updating and changing all the time. It’s happening at the speed of LIGHT.

Want to check it for yourself?

Type in the hashtag #summer and pick ONE POST that you’re going to focus on. Come back in 5-10 minutes, and check how unbelievably long you have to scroll down the feed to find it once again. You often won’t be able to do it because it’s literally lost in the sea of spammy content. 

For example, if you have a photo of yourself enjoying sunbathing or smiling happily with all your teeth standing on the beautiful greek beach, instead of using the hashtag #summer, you should opt for something with less volume, such as #greekholidays. A hashtag like #greekholidays is more narrowed down and less likely to get lost in the sea of summer-related hashtags from all around the world. 

Within Instagram’s search bar, you can always check the search results for a given hashtag. The hashtags #summer, #summervibes, and #summertime have MILLIONS of post search results. Your content would not have a chance of being found. 

The key takeaway? The larger the hashtag’s search volume is, the more search engine results are out there (= the higher the number of posts under a particular hashtag). Those results can be startling random, and by using these most generic hashtags, you will mostly attract accidental, arbitrary visitors who aren’t activ looking for what you have to say and show off. It’s the tactic we’d recommend avoiding! 

Risks you face when you use overly popular hashtags

Let’s elaborate on that a bit: so what exactly makes them such poor choices?

• When you use an ultra-popular hashtag, your post gets lost in the sea of new content within SECONDS, at the speed of light.
• When you add this hashtag to your post, it may be visible in the explore section a split second but is almost instantly buried by plenty of other posts that were added to the hashtag AT THE SAME TIME, actually.
• It’s doubtful anybody will see your post within this hashtag.
• Popular hashtags make sense only if you have a LARGE following and get quick engagement right after uploading new content. 

We hope now you realize that these popular hashtags aren’t strategic and won’t bring you any meaningful traffic. They’re too random, too generic, and most valuable Instagram users from your target audience don’t use them!

Popular hashtags are becoming spammy, as they’re attracting… bots

Spammers and bots adore popular hashtags, the ones that have been used a bazillion times. It’s the easier way to find plenty of posts where they can spread the SPAM in the comment section.

What can you expect?

Instead of a million likes, you’ll get tons of comments you’ll spend ages deleting. This isn’t a very profitable strategy, as you can see.

What about niche hashtags with extra-low search volume?

The more specific the chosen hashtag is, the smaller number of search engine results we can see. Who is scrolling throughout the posts described with these more narrowed-down hashtags? Mostly those users who are genuinely interested in a particular domain!

And the competition there is much, MUCH lower.

So what’s our secret sauce tip? Yup. Choose low competition hashtags. There are so many opportunities waiting for you there. If you choose an overly popular hashtag, your post will get instantly lost, especially with the influx of bots and spammers targeting popular tags.

On the other hand, there are also some hashtags with too low search volume. They’re too specific, so nobody is looking for them.

Or maybe five people, but of course, that’s not enough to improve your stats, right?

We need to find a happy medium – the search volume that goes hand in hand with your profile’s size. So here we go…

How to figure out which hashtags are the most optimal ones for your profile’s size?

What you’ll need? Some time to do the research and a bit of patience as well! But to begin with: congratulations, there’s no better and more strategic idea than to conduct a strategic idea to conduct in-depth research to track down new, practical, high-performing, relevant hashtags. They will help you reach your target audience!

Two primary rules: when you use viral hashtags, your posts get lost in the sea of random content, but when you use hashtags with too low search volume, almost nobody sees your posts, and you aren’t expanding your reach.

So how exactly can you figure out which hashtags are the smartest choices to get you closer to your goals?

There is one tool we find extremely helpful – IQ HASHTAGS – that will help you figure out the most relevant hashtags for your post. It isn’t free, but the prices are reasonable – they’re surprisingly low for the number of features the tool provides. Once you’re already logged in, head over to “Search hashtags” section, and type in one hashtag that describes best what the content you want to post is about. Then, you can determine the size of hashtags (search volume) that interest you and set (the maximum and the minimum) search volume (size) of hashtags you’d like to find.

How to determine the size of the most optimal hashtags matching your profile’s size?

• Head over to “Hashtag performance” feature, and analyze the charts to find out which hashtags have given your content the position in TOP9 most recently (pay attention to their sizes – this insight will tell you which size is the most optimal for your current level of profile’s growth)

• Try using different sizes of hashtags (for example: 10 hashtags with low volume search, 10 medium-size ones, and 10 most general, with high volume search) to strategically test out different methods of attracting new followers and expanding your reach, and also to check different solutions that may effectively work out for your account.
• Sure thing: you can skip this part, and research new hashtags without choosing any hashtag search volume – but we’d rather recommend doing it this way, more consciously to test different sizes and observe which ones are the most beneficial for your profile’s growth: this knowledge can become your secret weapon!

To wrap-up!

Good, effective hashtags don’t have to be vast and widespread; reversely, they rarely are.

If the hashtags you pick are too broad in scope, they’re being used by a significant number of other content creators, and as a result, your content can get instantly lost in the ocean of thousands of newly uploaded posts, and you won’t make it to the top. Our top tip is: don’t use hashtags that are too viral! They undoubtedly won’t bring you the traffic you’re hoping for. Stick to niche and medium-size hashtags, and… thank us later

The post Level up your hashtag research: why search volume EXTREMELY matters appeared first on Display Purposes Blog.

The topic of hashtags seems endless.

Various theories and methods of the selection and different strategies based on hashtags’ statistics.

They all have one thing in common – They require time and specific knowledge.

This article aims to be the answer to some key questions about hashtags and at the same time present you the most effective solution to the following problems:

• Which hashtags attract the most views to your posts?
• Which hashtags are best for your profile and photos?
• How do you determine the correct hashtag size for your profile?

Let’s start from the very beginning…

Hashtags effectiveness – How to find the best hashtags?

History remembers a very short time when Instagram used to present information about reach generated by particular hashtag in Instagram insights statistics panel.

We were able to see the top 5 hashtags, i.e. the ones that generate the most views of content.

Source

Unfortunately only a handful of users received the test solution, and even they were deprived of this option quite quickly.

Due to the fact that the data is now hidden by Instagram, it seems almost impossible to track information about which hashtag brings the most of the reach to your account…

Almost.

Why?

It’s not possible to find out exact reach delivered by one, particular hashtag from the list of hashtags you placed under the photo.

But it is still possible to find out which of them delivered most of the result.

How to do it?

The solution to this problem was developed by IQhashtags in the form of a dedicated functionality – Hashtag Performance.

How does it work?

To introduce you to the methodology we need to start from the very beginning and explain what drives hashtag reach.

Any time user enter the hashtag and opens its site he will see the most popular photos for the given hashtag.

They will be presented on the grid of 9 to 12 best posts for the given hashtag.

They are located above the so-called “above the fold line”, which is the place that is visible to everyone without scrolling the page.

The very similar set of hashtags will be seen by every Instagram user who decides to browse the content under the given hashtag.

At this point, the user can decide what to do next: scroll down and browse the most popular photos, go to the most recent or simply leave the page

However, the TOP9 is the place that gathers the most of the attention and it’s your goal is to hit up to the top 9 with as many posts and hashtags as possible.

That’s also what you should track and use as reference for the future posts if you succeed.

Hashtag Performance — IQhashtags

IQhashtags collects that data and present it to you in accessible and easy to use way.

It monitors the position of your photo for each hashtag that you used and whenever it appeared in the TOP9 you will have this information assigned and collected.

Blue star near to the hashtag shows hashtagthat drove the highest reach and hit your photo to the Top 9!

These are the best hashtags you have used, they effectively drove the reach, and they are responsible for the main part of the total reach generated by the post.

That’s the very valuable information as it allows you to drive individual conclusions for further posting.

It lets you know what hashtag size fits your account best.

All you have to do now is to choose the smallest and largest hashtag from the marked hashtags list – i.e. those marked with a green marker:-)

This is the range (hashtag sizes) you should use once searching for the new hashtags – for example in IQhashtags Hashtags Search tab.

Summary

Determining the right hashtags is not difficult, but it requires work time and patience.

However, with IQhashtags, and its Hashtag Performance tab its much more easy, far more effective and less time-consuming.

It automatically analyzes the positions of your photos and determines the hashtags that worked best for you.

Allows you to find the hashtag size range perfectly fitting your account.

The sweet spot where the competition isn’t very high but still the interest is big enough to attract new likes and followers.

Of course, you must continue to follow the key rule for choosing the hashtags.

It must be related to the subject of your visual content and keep on delivering high quality content!

Good luck and keep on great work!

The post Hashtag Performance – how to find the best hashtags on Instagram? appeared first on Display Purposes Blog.