We bet you know this saying: content is the king, and engagement is the queen. Indeed, they’re an indissociable duo, and when you take care of the quality of your content, engagement will follow. Nonetheless, you should remember that quality is crucial (we can’t stress enough how much!), but the second essential factor is the differentiation of the things you post on your account. Diversifying your content is a great way to attract new followers and engage with old ones – because the last thing you want them to be is bored.
Before you go crazy and say that creating four different content types is too time-consuming and demands the inhuman resources of creativity, let us dive into tips and tricks on achieving this level of noteworthy materials without burnout. The good news is that thanks to planning and scheduling posts ahead, diversifying the material you posts can be super simple. What kind of content should you produce to make your audience interested – not like “okay, they posted something new, let’s keep on scrolling” but rather: “that’s intriguing, I genuinely like this account; their ideas are always so fresh”?
How to make your followers more engaged?
The first rule is: you have to excite your audience. You want them to be hitting the “share” button because they think your posts are so unique and worth relaying. How to make it actually come true? Focus on four different types of content, mix them up together, and voila – they won’t get ennuied, and they will come back for more: because among these types of content, everyone will find something exciting for themselves.
Content to inspire
Inspirations have the power to touch hearts and trigger intense emotions. Inspirations motivate, give hope, encourages people to have fun or become better human beings.
Inspirational stuff comes in different forms: dreamy photos, shared plans, lists of ideas, or quotes.
No, we don’t want to talk about cliché quotes that are constantly overshared, although everybody knows them too well. Avoid the ones that are shared repeatedly, and you have already seen them on more than 10 accounts. People look for something more unique, less generic, way more original. Share only the quotes that align with your purpose, relate to your values, or you know will resonate with your followers. They can’t be random.
Worth remembering: When you share a quote, remember about giving credit – who said it? It’s really easy to forget about it, and it can make you a bad PR, so never ever skip this essential information.
Content to educate
Find a topic that can be valuable to people authentically interested in your niche – something they may have a struggle with or something they’d love to know from someone who is an expert.
Educational content, how-tos, or detailed tutorials can help you show off your skills and position yourself as a specialist. It’s also a great way to gain the audience’s trust and be remembered as someone who knows solutions to their problems.
Write on industry-related topics. Do you think everything has already been said and done? Rehash and refresh what others have already created: add your point of view, your case studies, present it using different formats. Inform them about something new, share tips that will be useful, solve some doubts.
Protip: carousels are still trending, and they’re an excellent form to share more knowledge (because you can use up to 10 slides!). According to current studies, carousels are the most engaging post format, and they’re considered to be top-performers when it comes to boosting organic reach.
Content to entertain
Let’s invite an element of humor!
Benefits? You’ll make your followers laugh, evoke positive emotions, and deeply amuse them if you are really good at it.
What can it be?
It’s up to you; the range is broad: memes, quizzes, fun facts, amusing short stories. You can mix them all up!
Content to convert
As you probably already know, social media isn’t the right place for selling directly and incessantly. It’s a platform for creative messages, not for pushy sales offers: “come and get it, check out the product my company is producing!”
Content to convert has nothing to do with such communication. Rather, focus on informing about your brand’s existence, but in a friendly way, with problem-solving overtone.
How to do it? Inform about your products or services but avoid being pushy, and instead of persuading your followers to buy something from you, show them the benefits and solutions to their problem. Share freebies and parts of your paid work for free – it works as an excellent lead magnet.
Good quality, diverse content = boost of engagement
Highly prospering accounts with a satisfying engagement rate know the importance of diversifying Instagram posts. Stay ahead in the competition – use different ways to show what you’ve got and what values, industry knowledge, and inspirations you bring to the table. By mixing up all 4 types of content, you will add varieties to your feed and keep your followers glued to your profile and appeal to your ideal audience. Now get out there and batch some new content!