Have you ever googled “how to make my instastories stand out”? We suppose you have! There are millions of results and different tricks to make your creations unforgettable or tutorials how to transform them into pieces of art, but… Before attempting to read tons of almost-similar articles telling you to change yourself to become the most outgoing and loud person out there (good news: don’t believe them, it’s not necessary), consider some simple yet effective advice.
Let’s start off from the beginning of basics: Yes, if you want to give yourself a head start on Instagram, you need to take the meaning of instastories seriously. Think about how you present yourself or your brand on-line: instastories give an excellent opportunity to introduce yourself in a friendly, personal, and eye-catching way or to show the behind-the-scenes of your business and the more “human” side to it. Also, keep in mind that many times, potential followers watching your instastories creations, make a snap decision: to stay with you longer or not? Click follow or definitely escape the profile and never return? Today we’ll focus on tricks that aren’t actually tricks: they’re just proven methods—psychologically substantiated.
Step up your storytelling skills
Sometimes you feel like you’ve got nothing worth sharing. But the truth is: you can share anything and make it interesting and valuable, as long as you know the fundamental laws of storytelling. Good storytelling (and interlarding interesting details) will make your stories unique, especially if you’re creative and open with the topics you want to talk about. Maybe you’ve heard it before: visual storytelling is the confluence of art and science. How to learn it? By observing the best storytellers out there and by focusing on consciously narrating the story you want to tell the world. If you were somebody else, some follower of yours, would you listen to this story? It should be somehow surprising: you can achieve it whether by a little plot twist or by providing details nobody expected.
Remember that stories have the power to inspire and touch people in a way that cold, uncreative facts and harsh or extremely minimal sentences and facts just can’t.
Creative and dynamic visual side = more fun to watch
As they say: a picture or video is worth far more than a thousand words; it can tell your whole story. Have fun with forms: add GIFs and stickers to your stories, make them aesthetically-pleasing and eye-catching. But – at the same time – don’t let it be too chaotic – find your brand colors and stick to them. For example, our leading branding colors are purple, green, and pink, as you probably already know. You don’t have to stick to one or two colors: you can have chosen the whole palette, two, three, or even four. It’s up to you!
This colors-choice will also be super handy when it comes to the practical creation of your instastories: it will quicken the process. Furthermore, it will strengthen the connotation with your brand, so your followers will remember it better. It helps to hold people’s attention; you’ll definitely find this significantly increases views.
Show yourself
Studies have proven that people are much better at remembering what they have seen rather than what they have heard. If you want to be remembered, you should evoke positive emotions in your followers, and showing your face and honest speaking can create a feeling of emotional connection.
As you probably already know – people really like watching other people (that’s the basis of the social media phenomenon). This kind of challenge can feel like coming out of your comfort zone, but most probably, you’ll thank yourself later on.
It’s not only about you – remember about engaging with your audience
Instastories are the chance to get in touch with your followers – don’t underestimate the power of it. People love to be noticed, heard, and taken care of – it’s in our nature, right? How can you diversify your stories to make them more engaging? Communicate with your audience, create polls, ask for their opinion, let them choose between two options (for example, ask them which color they prefer better). Ask them what topics interest them, what they would want to hear about more often. Communication is the key: ask questions, answer your followers’ questions and stay in touch. Like good friends – it will establish a more authentic relationship between you, and it will pay off.
If you want to show yourself via instastories, get serious and think of them as more than just “an easy and fast way to publish something impermanent.” Make it look funny, friendly, and encouraging to engage with you. It will help you, in turn, to expand your on-line presence and attract people interested in you and your personal brand. It’s more than worth it.