With that being said, let’s go to 7 things you should consider to use to grow your account in 2022 – what’s new and what’s getting more and more hype? Let’s see.

Finding your niche

Instagram is too crowded to simply assume that being a lifestyle, fashion, or photography Instagrammer will be “right niching.” It would help if you narrowed it down – now, in 2021, it’s more important than ever.

We’re almost sure you’re already tired of advice “go find your niche!” because let’s be honest: it isn’t as simple as it may sound.

If you don’t know your niche yet, of course, you shouldn’t let that stop you from posting.

Just test different topics, try out all the ideas that come up to your head – but do it consciously and decide which are the ones you feel the best with, which are the ones that your audience is interested in the most.

An analysis is a key to success (cliché but still 100% true). You’ll learn what feels most natural to you only by observing and experimenting. 

Focus on IG Lives Streaming

In the past, people were a little bit shy and intimidated by the thought of going live. It felt a bit unnatural to sit in front of the camera (built-in phone camera to be specific), but 2020 and the pandemic made people used to on-line activities and showing up on Zoom or Google Meet calls, plus all the things were happening on-line: yoga classes, fitness classes, linguistics classes, cooking classes, EVERYTHING.

Now going live on Instagram feels less awkward, and many times, even the shyest creators decide to try. It’s rewarding!

Now let’s dig a little bit deeper: it’s also a great way to actually engage with the audience. Answer their questions, get to know them better, and make them like us more because of our smile, tone of voice, and gestures.

It’s not only on the rise: it’s here to stay. 

Reels

Researchers assume that this year reels will take center stage on Instagram – this short video form has a vast potential simply because people enjoy consuming it. What is more, Instagram made reels shoppable, which means you can actually buy something that has appeared on somebody’s reel. That is a piece of big news for business owners – reels marketing will be growing fast, that’s more than sure.

Micro-influencers coming to the forefront

Micro-influencers are winning this year. Why? They most often have a much higher engagement rate and closer relation with the audience, and they are perceived to be more genuine. They provide a more niche-specific kind of growth and more deep engagement for brands they collaborate with.

Consistency

Instagram’s market is getting more and more saturated, and with that being said: it’s crucial to remind our followers why they follow us and why they should stay with us. Consistency gives your followers something to look forward to. It’s the easiest way to say, “hey, I am here, don’t forget me!”

Consistency looks different for everyone – but being consistent on Instagram is all about creating a realistic posting schedule. Yep, you have to note down your plan and stick to it. If it’s three times a week? Great. Everyday? Amazing. There is no right, specific option that will work best for everyone: you have to decide for yourself.

As long as you’re committed to your schedule – it’s okay. Plan your posts ahead: there are so many apps that can help you: UNUM, Planoly, Later… Spoiler alert: we’ll discuss which one is the best for who in one of the upcoming posts. 

Instagram SEO

Search engine optimization is finally coming to Instagram. If you have a website, a blog, or a Youtube account, you already know what it is and why it’s so important (and why it will make our Instagram life a little bit easier). Because of that change, we have to take our captions SERIOUSLY. They matter not only because they have to be engaging and user (follower) friendly: now our captions also should include keywords. Keywords that people interested in our niche are looking for – it will make our posts easier to be found! Great news: it’s going to be increasing our organic reach!

Branded AR Filters

Influencers and brands create their own augmented reality filters all the time – even though people love raw, natural, authentic content, at the same time, we adore those funny filters and creative animations. 

2022 will surprise us many times – but hopefully, most positively and creatively. What trends are your favorites? What do you expect more of, what should we research: we love to hear from you!

We write to inspire you to analyze your content – eat up all the information, use it and make us proud with your creative results!

The post Top Instagram trends for your social media strategy in 2023 appeared first on Display Purposes Blog.

Before you go crazy and say that creating four different content types is too time-consuming and demands the inhuman resources of creativity, let us dive into tips and tricks on achieving this level of noteworthy materials without burnout. The good news is that thanks to planning and scheduling posts ahead, diversifying the material you posts can be super simple. What kind of content should you produce to make your audience interested – not like “okay, they posted something new, let’s keep on scrolling” but rather: “that’s intriguing, I genuinely like this account; their ideas are always so fresh”?

How to make your followers more engaged?

The first rule is: you have to excite your audience. You want them to be hitting the “share” button because they think your posts are so unique and worth relaying. How to make it actually come true? Focus on four different types of content, mix them up together, and voila – they won’t get ennuied, and they will come back for more: because among these types of content, everyone will find something exciting for themselves.

Content to inspire

Inspirations have the power to touch hearts and trigger intense emotions. Inspirations motivate, give hope, encourages people to have fun or become better human beings. 

Inspirational stuff comes in different forms: dreamy photos, shared plans, lists of ideas, or quotes.

No, we don’t want to talk about cliché quotes that are constantly overshared, although everybody knows them too well. Avoid the ones that are shared repeatedly, and you have already seen them on more than 10 accounts. People look for something more unique, less generic, way more original. Share only the quotes that align with your purpose, relate to your values, or you know will resonate with your followers. They can’t be random. 

Worth remembering: When you share a quote, remember about giving credit – who said it? It’s really easy to forget about it, and it can make you a bad PR, so never ever skip this essential information. 

Content to educate

Find a topic that can be valuable to people authentically interested in your niche – something they may have a struggle with or something they’d love to know from someone who is an expert. 

Educational content, how-tos, or detailed tutorials can help you show off your skills and position yourself as a specialist. It’s also a great way to gain the audience’s trust and be remembered as someone who knows solutions to their problems. 

Write on industry-related topics. Do you think everything has already been said and done? Rehash and refresh what others have already created: add your point of view, your case studies, present it using different formats. Inform them about something new, share tips that will be useful, solve some doubts.

Protip: carousels are still trending, and they’re an excellent form to share more knowledge (because you can use up to 10 slides!). According to current studies, carousels are the most engaging post format, and they’re considered to be top-performers when it comes to boosting organic reach. 

Content to entertain

Let’s invite an element of humor! 

Benefits? You’ll make your followers laugh, evoke positive emotions, and deeply amuse them if you are really good at it.

What can it be?

It’s up to you; the range is broad: memes, quizzes, fun facts, amusing short stories. You can mix them all up!

Content to convert

As you probably already know, social media isn’t the right place for selling directly and incessantly. It’s a platform for creative messages, not for pushy sales offers: “come and get it, check out the product my company is producing!” 

Content to convert has nothing to do with such communication. Rather, focus on informing about your brand’s existence, but in a friendly way, with problem-solving overtone.

How to do it? Inform about your products or services but avoid being pushy, and instead of persuading your followers to buy something from you, show them the benefits and solutions to their problem. Share freebies and parts of your paid work for free – it works as an excellent lead magnet. 

Good quality, diverse content = boost of engagement 

Highly prospering accounts with a satisfying engagement rate know the importance of diversifying Instagram posts. Stay ahead in the competition – use different ways to show what you’ve got and what values, industry knowledge, and inspirations you bring to the table. By mixing up all 4 types of content, you will add varieties to your feed and keep your followers glued to your profile and appeal to your ideal audience. Now get out there and batch some new content! 

The post 4 types of content you should create to boost your engagement (level up your content strategy!) appeared first on Display Purposes Blog.